One Day
Account Management Masterclass
'Working with the NHS as a Key Account'
Thursday 25th November 2010 Venue TBA
Your Masterclass Leader
Peter Cheverton MA (Cantab) founding Director, INSIGHT Marketing and People.
Peter works with a wide range of clients across Europe, USA and AsiaPacific.
These include:
Abbott, Amgen, Astra Zeneca, Baxter, BMS, Boehringer Ingelheim, GSK, Innovex, Janssen Cilag, Novartis, Pfizer, SCA, and Schering Plough helping them to implement practical KAM strategies.
He is the author of the definitive 'Key Account Management' the seminal work in this important area, now in its fourth edition, and also of 'Global Account Management - managing big customers in a shirking world'.
Peter is a motivating speaker with a practical focus on 'making it happen'.